With Nothing Underneath Brand Spotlight: British Shirting Since 2017

Stack of neatly folded button-down shirts on open shelving

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With Nothing Underneath is a London-born brand known for women’s shirts inspired by men’s tailoring — started in 2017 and B Corp certified in 2022, per the brand.

Quick answer

Per With Nothing Underneath: founded in London in 2017 by Pip (former Vogue stylist and Tatler editor), built around shirts adjusted for women, expanded into wardrobe essentials, and B Corp certified in 2022.

Key takeaways

  • London launch in 2017.
  • Boyfriend Shirt as the origin story.
  • B Corp certified in 2022, per the brand.
  • Shirts plus broader wardrobe essentials.

See Boyfriend Shirt find.

What the brand says

Per The WNU Story, With Nothing Underneath started in 2017 from founder Pip’s search for shirts perfectly adjusted for women, sustainably sourced and built to last. Launched from London, the brand now covers shirts and other wardrobe essentials designed as forever pieces rather than trend drops. The brand states it became B Corp certified in 2022.

Studio rail of white and soft-coloured button-down shirts

Why it fits Style Flow readers

  • Shirting cut for women without losing a borrowed-from-the-boys ease.
  • Clear origin story around one hero silhouette.
  • B Corp certification called out on the brand story page.
  • Fabric range from fine poplin to linen and TENCEL™ Lyocell, per the brand.
TopicPer the brandWhere to verify
Founded2017, LondonWNU Story page
FounderPip — former Vogue stylist and Tatler editorOur Founder section
Hero pieceThe Boyfriend ShirtBoyfriend Shirt welcome page
CertificationB Corp in 2022WNU Story / Sustainability
Re-check live pages; details can change.
Person tucking an oversized white shirt into tailored trousers

Flow Check: With Nothing Underneath

  • What it is: British women’s shirting since 2017, Boyfriend Shirt origins, B Corp in 2022 — per the brand.
  • Who it’s for: Readers who want effortless shirts and timeless wardrobe staples.
  • What to know: Start at withnothingunderneath.com. Visit With Nothing Underneath

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FAQ

Is WNU only shirts?

Shirts started the brand; per the story page it now includes broader wardrobe essentials.

B Corp?

The brand states it became B Corp certified in 2022 — confirm on current pages.

Where based?

Launched from London, per the brand.

Where to start?

The Boyfriend Shirt and the WNU Story page.

Bottom line

With Nothing Underneath fits Style Flow when you want women’s shirting with a clear London origin story and a documented B Corp claim.