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wool& is a merino clothing brand, started in 2018, that makes everyday dresses, tees and leggings in merino and merino blends. It is best known for its wardrobe challenges, which invite you to wear one wool& dress for 30 or 100 days. Per the brand, its merino comes from non-mulesed farms in Australia and New Zealand, and around 90% of its products are made in South Korea.
Quick answer
wool& makes easy-care merino-blend basics for everyday wear and travel. Its wool is certified non-mulesed, it publishes factory details, and many pieces are listed as machine wash cold, line dry.
Key takeaways
- Founded 2018; founder’s family has worked with wool and textiles since the 1800s (per the brand).
- Merino sourced from farms in Australia and New Zealand; certified non-mulesed.
- About 90% of products made in Korea; factory details published on its supply chain page.
- Known for its 30 and 100 day dress challenges.
Who is behind wool&?
On its about page, the founder, who signs off as Mac, explains that their family has worked with wool and textiles since the 1800s and that wool& started in 2018 to make versatile merino for everyday wear rather than outdoor gear. The brand describes itself as a 25-person team focused on fit, fabric, colour and customer service.
Where does wool& make its clothes?
wool&’s supply chain page is more detailed than most. It says:
| Stage | What wool& says |
|---|---|
| Farms | Merino sourced from farms across Australia and New Zealand; all wool certified non-mulesed |
| Knit cut-and-sew | About 90% of products made in Korea (Jeonju and Incheon); ISO 14001, 9001 and 45001 listed |
| Spinning and knitting mill | South Korea; Woolmark licence |
| Woven mill | Changzhou, China; OEKO-TEX Standard 100 |
| Partners | Working directly with factory partners since 2013 |
What are the wool& pieces to know?
- Rowena Swing Dress: the brand’s first knit dress, in its Signature 180 fabric (78% merino, 22% nylon). Read our Rowena Find of the Week.
- Morgan V-Neck Tee: Signature 160 knit, 78% merino and 22% nylon at 160 gsm, listed as machine wash cold, line dry. It features in our merino base layer guide.
- Summit Legging: 68% merino, 22% nylon, 10% spandex at 300 gsm, with an interior card pocket and gusset per the listing.
- Browse the range on wooland.com.
What is the wool& 100 day dress challenge?
The brand invites customers to wear one wool& dress for 30 or 100 days as a way to simplify their wardrobe, and shares participants’ stories on its site. It is a clever showcase for merino’s odour resistance, and a good prompt to think about how few pieces you actually need. Check the brand’s current challenge page for rules before you start.
How do you care for wool& merino?
Many wool& pieces are listed as machine wash cold and line dry, which is easier than 100% merino that needs hand washing. Wash less, air between wears, and never tumble dry. For trips, our merino sink-wash guide and merino travel socks guide complete the kit. Comparing brands? Our Unbound Merino spotlight covers another travel favourite.
Flow Check: wool&
- What it is: Everyday merino and merino-blend dresses, tees, leggings and layers for women, plus some menswear.
- Who it’s for: Capsule dressers and travellers who want easy-care merino.
- What to know: Non-mulesed wool; detailed supply chain disclosures; many pieces machine washable. Visit wool&
FAQ
Many of its knits are blends, such as 78% merino and 22% nylon, which the brand uses for durability and easier care. Check each product page.
The brand says all of its wool is certified non-mulesed and sourced from farms in Australia and New Zealand.
Per its supply chain page, about 90% of products are made in South Korea, with woven pieces made in China.
Many are listed as machine wash cold, line dry. Always follow the label on your piece.
Bottom line
wool& is a strong pick if you want merino you can wear every day and wash without fuss, from a brand that is open about where its clothes are made.