The journal
Discover
Guides, reviews and verified finds from independent fashion brands.
Travel-Ready Merino Convertible Upcycled & Deadstock Cozy Knitwear Linen & Vintage Gift Guides Find of the Week Brand Spotlights
-

INDIGENOUS Brand Spotlight: Fair-Trade Organic Cotton and Alpaca
INDIGENOUS brand spotlight: organic Pima cotton essentials, alpaca knits, fair-trade claims, care tips and what to check before you shop.
-

Find of the Week: VintageMist’s 100% Linen Midi Skirt With Pockets
VintageMist linen midi skirt with pockets: 100% linen, elastic waist, made to order. Who it suits, care tips, styling ideas and what to check…
-

Sustainable Housewarming Gifts They Will Actually Use
Sustainable housewarming gift ideas: linen textiles, fair-trade accents, care kits and living gifts, plus what to skip when you want less clutter.
-

How to Iron Linen Clothes Without Losing the Soft Crease
How to iron linen clothes: damp ironing steps, when to use a steamer, how to reduce creases from the wash, and when to leave…
-

What Is Circular Fashion? Meaning, Examples and How to Shop It
Circular fashion explained in plain language: how it differs from linear fashion, upcycled and deadstock examples, how to shop more circularly and what claims…
-

How to Block a Wool Sweater After Washing
How to block a wool sweater after washing: when to do it, a step-by-step flat method, which tools help, and how to shape alpaca,…
-

Merino for Hot Weather Travel: What to Pack When It Is Warm
How to pack merino for hot weather travel: which gsm to choose, light tees and hoodies, merino-linen shirts, how many pieces and how to…
-

not PERFECT LINEN Brand Spotlight: Made-to-Order Linen From Lithuania
not PERFECT LINEN brand spotlight: who makes it, how made to order works, shipping, returns, sizing and care for its Lithuanian linen clothing.
-

Find of the Week: Toad&Co’s Hemp Wide-Leg Pants
Find of the Week: Toad&Co’s Taj Hemp Wide Leg Pant. Fabric blend, fit, inseam and care as listed by the brand, plus styling and…
-

Sustainable Teacher Gifts They Will Actually Use
Sustainable teacher gifts for the end of the school year: linen tea towels, offcut scrunchies, organic cotton scarves, merino socks and note ideas.
Get The Flow every Friday
One verified indie find, straight to your inbox.